A few weeks back, Facebook added 21 new countries to the "Instream Ads" list, which are countries eligible for monetization of Facebook content.
Facebook said; In-stream ads* are now available in 21 additional countries, with support for English and five additional languages: French, German, Portuguese, Spanish, and Thai. In addition, in-stream advertisements are now available to qualified publishers and creators in the following countries, allowing them to monetize their longer-form videos on Facebook and create loyal fan bases:
Europe: Belgium, Denmark, France, Germany, Netherlands, Norway, Portugal, Spain, Sweden.
Latin and South America: Argentina, Bolivia, Chile, Colombia, Dominican Republic, Ecuador, El Salvador, Guatemala, Honduras, Mexico, Peru.
Asia: Only Thailand is added according to this policy in Asian countries, Unfortunately Pakistan is still not added but will be on the list in the upcoming months.
These countries follow the five introduced in August: the United States, the United Kingdom, Ireland, Australia, and New Zealand. We've already seen a lot of interest in in-stream advertising and early signs of program success. For example, more than 20% of qualifying publishers and developers in the first five countries signed up for in-stream ads in the first two weeks, and nearly 10% of those Pages made over $1,000.
We will continue to expand to more languages and more markets over the coming weeks, helping to support publishers and creators globally as they make and upload great videos for their engaged audiences on Facebook.
Easily track eligibility and join.
Publishers and developers can enter in-stream advertising by going to fb.me/joinadbreaks, Creator Studio, or their Page video insights. Those who do not yet meet the eligibility requirements can monitor their progress toward qualifying by viewing a graphical representation of their Facebook followers, video views, and Monetisation Eligibility Standard* enforcement on these destinations.
Publishers and developers can now access a new visualization in Creator Studio that shows whether policy violations impact their eligibility for or ongoing ability to monetize on Facebook, providing greater insight into Monetisation Eligibility Standard* enforcement. They can also view a list of some of these breaches and, in some cases, explicitly file an appeal from the list.
Once publishers and creators qualify for in-stream ads, they can onboard and begin inserting placements for ads in their videos. We are also introducing the ability for Pages to bulk-upload large numbers of videos so they can easily build up their Facebook video presence and earn money for their qualifying back catalog.
Best practices to program for success:
The cornerstone of achieving and maintaining in-stream ads eligibility and earning meaningful revenue starts with creating the type of content that viewers have told us works best with in-stream ads: longer videos that people seek out and want to come back to.
While our eligibility standards are meant to provide basic guidelines to ensure that publishers and creators are on a path to making money with in-stream ads, we have seen that publishers and creators finding the most success with in-stream ads follow certain best practices:
Create longer content: Pasquale Sciarappa shares 10-minute plus videos to his devoted followers cooking his favorite Italian recipes in his New Jersey kitchen. He is a good example of the power of thematic content to keep an audience coming back for more.
Build a loyal audience: This hilarious video from All Def is an excellent example of viewers searching out content they enjoy – nearly 70% of viewers found it via Watchlist and Search. An audience that is excited to see the most recent video is more likely to pay attention. Claire Ryan Crosby's page has also done an excellent job of cultivating a following.
Engage your community: Jay Shetty creates significant content for his community with wisdom to help people on their life journeys. In-stream ads help support his ability to keep reaching more people. For example, the important message in this video inspired more than 80% of viewers who reached the in-stream ad to stay to watch it through, greater than the 70% in-stream ads program-wide average. It's a great example of tapping into a collective emotional experience that many people can relate to and rallies a community together.
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